Client: Peeled Finance
Sector: FinTech
When: Started 2018
Services: Platform & App development / CTO-As-A-Service
We designed and built a platform to provide brands with access to a range of unsecured loans and deliver a borrowing experience with speed, simplicity, transparency and ease at its core.
The 100% digital lending journey integrates with retail point of sale purchase journeys, legacy and modern SaaS banking platforms and makes offering and arranging finance simple. A true game changer for retailers, wholesalers and financial institutions.
Peeled Finance brought us the type of challenge we love. A vision for a 100% digital, mobile first composable lending platform for the highly regulated finance industry. A platform that would allow any business to design and launch their own lending products. All without being tied to a specific vendor, product or technology.
To disrupt the existing paper based finance application journey, the solution for Peeled Finance needed to integrate easily with existing customer purchase journeys, and modern ecommerce and legacy banking platform providers. Key to the success of the platform was the integration with best-in-class 3rd party solutions to enable:
We began with an analysis of the traditional loan finance application process and interfaces for our key users: lenders, underwriters, retailers, end customers.
Then, we used our knowledge of the costs, bottlenecks, and pain points in the loan application journey to identify technologies to solve this puzzle. Our experience of working in regulated industries helped us here. We were able to quickly assemble a shortlist of reputable, best in class, globally proven 3rd party solutions for these individual areas:
With our research and analysis completed we moved into the project itself. This was executed in three parallel tracks.
We used intensive ideation workshops and mini R&D projects to test the technology solutions on our shortlist. This approach delivered multiple working prototypes allowing us to address many of the risks in the project.
This track fed into the overall architecture of the platform interfaces. As a result Peeled Finance can now offer brands the ability to "plug-and-play" individual components of the solution or replace with existing in-house solutions.
A key constraint was to allow customers to brand, modify and configure the user journey without any code changes to the platform. This would enable Peeled Finance customers to design and build their own user journey with their own corporate identity.
The core platform co-ordinates all of the 3rd party service providers to deliver a seamless end-to-end 100% digital journey for finance applications.
digital loan application journey
System integrations with 3rd party systems
On time and on budget
independent European financial institutions signed up
