Social Impact
Business-Aligned Platform Engineering
GIY
GIY helps people and organisations live healthier and more sustainable lives through programmes that promote growing, cooking and eating better food.
Proof point
Delivered a multi-stakeholder platform supporting sustainability and wellbeing programme delivery.
Complexity
Multi-stakeholder programme
Corporate wellness and sustainability
Purpose-led platform
Capabilities
Business-Aligned Platform Engineering
Delivery Governance & Capability Support
Problems addressed
Programme delivery at scale
Stakeholder engagement
Operational reporting and participation
Impact
1 million
people inspired
The situation
GIY helps people and organisations live healthier and more sustainable lives through programmes that promote growing, cooking and eating better food.
Threadable designed and built a digital platform supporting GIY’s GROWCircle programme, enabling corporate wellness, sustainability initiatives and engagement across multiple stakeholder groups.
What made the work complex
01
Multi-stakeholder programme
This added operational or technical complexity that shaped how Threadable approached the work for GIY.
02
Corporate wellness and sustainability
AI-related opportunities had to be grounded in trusted data, real workflows and appropriate oversight.
03
Purpose-led platform
This added operational or technical complexity that shaped how Threadable approached the work for GIY.
Threadable’s role
Platform engineering
Designed and built platform capability around the organisation’s real workflows, users and operating constraints.
Delivery governance
Strengthened delivery cadence, release confidence and internal capability.
How the work came together
Pressure
Programme delivery at scale; Stakeholder engagement; Operational reporting and participation
Threadable role
Threadable applied Business-Aligned Platform Engineering; Delivery Governance & Capability Support to address the operating problem.
Resulting capability
Delivered a multi-stakeholder platform supporting sustainability and wellbeing programme delivery.
Outcomes and impact
Threadable designed and built a digital platform supporting GIY’s GROWCircle programme, enabling corporate wellness, sustainability initiatives and engagement across multiple stakeholder groups.
Workflows became better supported
The platform was shaped around real operating patterns rather than generic assumptions.
Operational visibility improved
Teams and leaders gained clearer visibility into the workflows, systems or decisions involved.
Change became easier
The resulting platform foundations were easier to evolve as the organisation changed.
Scale
1 million
people inspired
Scale
40,000
students engaged
Client perspective
Working with the team at Threadable has been great - a pleasure to work with - flexible, collaborative and highly responsive - with professionalism from the start. We're delighted with the results.
Barry Flinn
Director of Communications, GIY
What mattered
Project context
GIY (Grow It Yourself) inspires people globally to live healthier and more sustainable lives by growing their own food, fostering connections between individuals, communities, and the environment. To enhance its GROWCircle Programme - a Corporate Wellness and Sustainability initiative - GIY partnered with Threadable to create a digital platform that drives engagement, simplifies management, and enhances user experience.
Threadable’s Role and Solution
Threadable developed a scalable, user-friendly platform for GIY’s GROWCircle Programme, featuring: • Mobile Applications iOS and Android apps for tracking progress, joining challenges, and accessing content. • iOS and Android apps for tracking progress, joining challenges, and accessing content. • Content Management System (CMS) A CMS with API backend for creating and distributing dynamic content. • A CMS with API backend for creating and distributing dynamic content. • Administrator Dashboard Tools for managing clients, teams, and competitive challenges. • Tools for managing clients, teams, and competitive challenges. • Client Dashboard Dashboards for client administrators to onboard employees and monitor engagement. • Dashboards for client administrators to onboard employees and monitor engagement. • AWS Infrastructure Resilient, scalable hosting with a Service Level Agreement. • Resilient, scalable hosting with a Service Level Agreement.
Impact and Deployment
The platform, including mobile apps, has been adopted by leading companies like Facebook, Merck, New Ireland, and LinkedIn. It: • Boosts employee engagement through sustainability challenges. • Promotes wellness and teamwork. • Aligns corporate goals with sustainability values.
Conclusion
Threadable’s collaboration with GIY has expanded the GROWCircle Programme’s reach, empowering organizations to inspire sustainable practices and foster community well-being.
Capabilities used
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