Non-Profit
Systems Integration & Data Architecture
MRCI
Threadable reviewed how MRCI used Salesforce, Mailchimp, its website and other operational tools, designed a practical integration approach and implemented the connections required to improve data flow and reduce fragmented manual handling.
Proof point
Designed and implemented integrations across MRCI’s core systems, turning a fragmented technology landscape into a more connected and manageable operational environment.
Complexity
Data spread across multiple systems
Integration within practical constraints
Processes crossed organisational tools
Capabilities
Systems Integration & Data Architecture
Business-Aligned Platform Engineering
Strategic Technology Leadership
Delivery Governance & Capability Support
Problems addressed
Fragmented data movement between Salesforce, Mailchimp, the website and operational tools
Manual transfer, duplication and inconsistent handling of information
Limited visibility of how systems and business processes worked together
Impact
Core systems integrated
Salesforce, Mailchimp, the website and supporting tools connected around agreed data flows
Why this matters
Threadable reviewed how MRCI used Salesforce, Mailchimp, its website and other operational tools, designed a practical integration approach and implemented the connections required to improve data flow and reduce fragmented manual handling.
Threadable moved beyond assessment and recommendations to implement the integrations MRCI needed. Core systems now work together more effectively, reducing fragmented data handling, improving consistency and giving the organisation a clearer and more manageable operational technology landscape.
What made the work complex
01
Data spread across multiple systems
Operational information moved between Salesforce, Mailchimp, the website and other tools, creating fragmented data flows, duplicated handling and limited visibility across the organisation.
02
Integration within practical constraints
MRCI needed meaningful operational improvement without the cost and disruption of replacing its entire technology estate or commissioning a large custom platform.
03
Processes crossed organisational tools
The required solution had to reflect how staff actually worked across fundraising, communications, engagement and service-related processes rather than treating each system in isolation.
Threadable’s role
Systems and process discovery
Mapped MRCI’s systems, data flows and working processes to identify where information was duplicated, transferred manually or constrained by gaps between tools.
Integration architecture
Defined a proportionate integration approach around MRCI’s existing platforms, prioritising practical improvements that could be delivered within the organisation’s budget and operating constraints.
Integration implementation
Implemented the agreed connections between Salesforce, Mailchimp, the website and supporting operational tools, improving the movement and consistency of information across the organisation.
Delivery governance and capability support
Managed the implementation through clear priorities, coordinated technical decisions, testing and controlled delivery, while ensuring MRCI understood the resulting system relationships and could operate them confidently.
How the work came together
Pressure
MRCI depended on several separately acquired systems that supported important organisational processes but did not work together as a coherent operational landscape.
Threadable role
Threadable assessed the systems and processes, designed the integration approach and implemented the agreed connections across Salesforce, Mailchimp, the website and other operational tools.
Resulting capability
MRCI moved from fragmented tools and manual data movement to a more integrated environment with clearer system relationships, more consistent information flow and a practical foundation for further improvement.
Outcomes and impact
Threadable moved beyond assessment and recommendations to implement the integrations MRCI needed. Core systems now work together more effectively, reducing fragmented data handling, improving consistency and giving the organisation a clearer and more manageable operational technology landscape.
Core systems became connected
Salesforce, Mailchimp, the website and supporting operational tools were connected around the agreed data flows rather than continuing to operate as isolated systems.
Manual handling was reduced
Automated and structured data movement replaced parts of the duplicated and manual transfer previously required between systems.
A stronger operational foundation
MRCI gained a more coherent technology environment that is easier to understand, manage and improve without requiring a wholesale replacement programme.
Result
Core systems integrated
Salesforce, Mailchimp, the website and supporting tools connected around agreed data flows
Efficiency
Data movement streamlined
Structured integrations reduced fragmented and duplicated handling between systems
Other
Existing tools retained
Operational improvement delivered without an unnecessary full-platform replacement
Result
Implemented, not just advised
Threadable carried the engagement from assessment and architecture through integration delivery
Market context
Non-profit organisations often depend on several affordable, separately acquired platforms. As operations evolve, those tools can create fragmented data and manual work unless they are connected around clear processes and practical integration architecture.
What mattered
The starting point
MRCI used Salesforce, Mailchimp, its website and other operational tools to support communications, engagement and organisational processes. These platforms provided useful individual capabilities, but information movement between them was fragmented and involved avoidable manual handling.
Understanding the operating reality
Threadable worked with MRCI staff to map systems, data flows and business processes, identifying where information originated, how it moved, where duplication occurred and which integrations would deliver practical value.
A proportionate integration design
Rather than recommend a costly replacement programme, Threadable designed an approach that retained useful existing platforms and connected them around MRCI’s actual operational needs and budget constraints.
Implementation and controlled delivery
Threadable implemented the agreed integrations across Salesforce, Mailchimp, the website and supporting tools, coordinating technical decisions, testing and delivery to ensure the new data flows worked reliably within MRCI’s existing environment.
A more connected organisation
The completed work gave MRCI a more coherent system landscape, reduced fragmented information handling and established a practical foundation for future process, data and technology improvements.
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Do you recognise a similar problem?
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