Marketplace
Business-Aligned Platform Engineering
Gudog
Gudog is a trusted pet services marketplace connecting dog owners with sitters, walkers and care providers across multiple markets.
Proof point
Built a scalable two-sided marketplace platform supporting growth and operational reliability.
Complexity
Two-sided marketplace
Booking and payments workflows
Multi-market platform growth
Capabilities
Business-Aligned Platform Engineering
Delivery Governance & Capability Support
Systems Integration & Data Architecture
Problems addressed
Marketplace scale
Booking process automation
Operational foundations for growth
Impact
98%
manual booking reduction
The situation
Gudog is a trusted pet services marketplace connecting dog owners with sitters, walkers and care providers across multiple markets.
Threadable designed and built a scalable marketplace platform to support Gudog’s rapid commercial growth, establishing the architecture, payments and operational workflows required to operate reliably across multiple markets.
What made the work complex
01
Two-sided marketplace
This added operational or technical complexity that shaped how Threadable approached the work for Gudog.
02
Booking and payments workflows
This added operational or technical complexity that shaped how Threadable approached the work for Gudog.
03
Multi-market platform growth
This added operational or technical complexity that shaped how Threadable approached the work for Gudog.
Threadable’s role
Platform engineering
Designed and built platform capability around the organisation’s real workflows, users and operating constraints.
Delivery governance
Strengthened delivery cadence, release confidence and internal capability.
Systems and data integration
Connected systems and data flows so teams could operate from more reliable information.
How the work came together
Pressure
Marketplace scale; Booking process automation; Operational foundations for growth
Threadable role
Threadable applied Business-Aligned Platform Engineering; Delivery Governance & Capability Support; Systems Integration & Data Architecture to address the operating problem.
Resulting capability
Built a scalable two-sided marketplace platform supporting growth and operational reliability.
Outcomes and impact
Threadable designed and built a scalable marketplace platform to support Gudog’s rapid commercial growth, establishing the architecture, payments and operational workflows required to operate reliably across multiple markets.
Workflows became better supported
The platform was shaped around real operating patterns rather than generic assumptions.
Operational visibility improved
Teams and leaders gained clearer visibility into the workflows, systems or decisions involved.
Change became easier
The resulting platform foundations were easier to evolve as the organisation changed.
Efficiency
98%
manual booking reduction
Efficiency
80%
booking time reduction
Other
10x
booking increase
Client perspective
The level of service was just far beyond what we could find anywhere else and gave us the ability to scale up the product side of our business really quick.
Timothy McElroy
CEO, Gudog
What mattered
Project context
Gudog, founded by brothers James and Timothy McElroy, connects dog owners with trusted sitters. After securing Venture Capital funding in 2017, they sought to scale beyond Ireland. Their investors recommended Threadable for its expertise in enterprise solutions.
Building an Integrated Platform
Using its structured delivery model approach, Threadable developed a scalable, automated platform, on AWS infrastructure, including: • Web & Mobile Apps: Unified experience across Web, Android, and iOS. • Back-End System & Booking Engine: Efficiently managing bookings and user interactions. • Data Migration & Security Standards: Seamless transition from the old platform with robust security. • Acquisition Integration Strategy: Guidance on absorbing new platforms during expansion.
Strategy & Impact
Beyond technology, Threadable helped structure Gudog’s operations, implementing: • Agile Development & CI/CD: Enabling daily feature deployments. • Security & Governance Best Practices: Ensuring compliance and data protection. • Team Development: Equipping Gudog with scalable tech capabilities. Threadable’s partnership enabled Gudog’s successful international expansion, delivering a powerful, sustainable platform and a roadmap for long-term growth.
Capabilities used
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